Mastering the art of storytelling to drive change.
"Michael Golden is that rare writer who approaches his subjects with both a critical eye and a hopeful heart. If you want a ‘one-stop-shop’ that engages the reader as it explores today’s political and cultural dynamic, this collection is for you."
— CHRISTIE HEFNER, Former President and CEO of Playboy Enterprises
Praise
“Just as the mavens of past millennia translated the stories of Torah so that they could be understood by the Jewish people, Joanna and Michael have written the digital road map for all of us to translate the stories of Israel and Jewish life for the Next Generation. We should be grateful to them and follow that road map.”
JEFFREY SOLOMON, President, Andrea and Charles Bronfman Philanthropies
“Finally, a smart, methodical and well thought out marketing strategy for strengthening Israel and the Jewish people in the age of social media!”
FLEUR HASSAN-NAHOUM, Deputy Mayor, Jerusalem
“In many ways, Israel is a misunderstood country. Landau and Golden do a masterful job of laying out a doable social media plan to attract young people around the world to the real Israel. There is no question that Israel needs this kind of more proactive approach to improve its national brand image.”
DAVID J. REBSTEIN, William S. Woodside Professor of Marketing, The Wharton School
“In a Jewish world too caught up in yesterday’s paradigms, Landau and Golden boldly take the Israel Conversation into the 21st century. Their vision of Ethical Tribing is thoughtful, compelling, inspiring and well-suited to an increasingly lost next generation — as well as their parents.”